More With Less: Bulletproofing Your B2B Marketing

Our next guest, Michael Phelan and I agree that the economy is likely heading for a down cycle. Fast.

So what do you do in a down economy? Don’t follow the crowd. Why is it that so many people – especially in B2B – put out a ton of content, hoping it will lead to meetings and sales?

Michael shows us that everything we know about content is wrong. He’s pioneered a magnet marketing approach to prospectively target those who’ll buy from you and do the content marketing step at the end!

Check Michael out at https://www.gotomarketpros.com/

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